While pregnant with her first child, Anne–Laure Constanza quickly experienced the lack of fashionable, well-fitting maternity clothing. She discovered that most maternity wear was either poor quality, unflattering, dull or outrageously expensive. She began to dream of creating a brand that was fresh, joyful, chic and colorful: a true reflection of our name – Envie de Fraise which was inspired by pregnant women experiencing sudden and unusual cravings. In France they are known to traditionally crave strawberries… something the French refer to as “envie de fraises”.
For the past 10 years, Envie de Fraise has developed a unique expertise, making collections combining tradition and innovation. A Fashion Tech pioneer, they became the first fashion brand in France to have been developed exclusively online. Their seasonal collections are carefully curated at their headquarters in Paris and manufactured in France with the highest quality standards.
We love this collection that spans cross sectors of both daywear and workwear, making maternity styling effortless.
Envie de Fraise has become a celebrity favourite among international celebrities including Natalie Portman, Anne Hathaway, Gwen Stefani, Mila Kunis and Katherine Heigl including others. They have all fallen in love with brand’s fresh look. Today they offer a wide array of clothing for nine months and beyond, believing that just because the body is changing you don’t need to put style on hold.