Tracey Montford, Creative Director, Cake Maternity

1.When was the brand launched?

Cake Lingerie was born in 2008 with an offering of 3x high fashion nursing bra styles. Over the years 4 new brands have been added under the Cake Maternity offering.

2.Who inspires you?

Our customers, staff and my family often inspire me. My business and life partner taught me along the way to never to give up on my dreams and that with hard work reward will follow.

3.What’s your top business tip?

Good business practices are plentiful and needed in order to operate a successful ongoing business. My top business tip however is to keep your ear close to the ground… listen to the needs of your target market. Keep adapting and innovating!

4.Where’s your favourite place?

I love home. I love spending time with my family, chilling at home.

5.What would be your ideal weekend?

My ideal weekend would be a weekend-away with the family to a quiet beach town, enjoying the clean crisp white sands, clear blue water, good food and a large glass of wine.