The Bshirt support Breast Cancer Awareness Month

Throughout the whole of October, the social venture will donate £2 for every Bshirt ‘Lift the Flap’ in Seashell Pink sold, with donations going to the Pink Ribbon trust.

Studies have shown women who breastfeed are statistically less likely to develop breast cancer than those who don’t. With some of the lowest breastfeeding rates in the world, Bshirt co-founders Lisa and Philippa are on a mission to help improve rates in the UK.


Lisa Allen, Head of Corporate Partnerships at Pink Ribbon Foundation commented –

“We are delighted that the team at Bshirt has chosen to support the Pink Ribbon Foundation during October’s Breast Cancer Awareness Month and we look forward to working with them to raise awareness and money so that together we may help more women (and a smaller percentage of men) living with a breast cancer diagnosis. The Bshirt is a genius idea and we hope that it will give more mothers the empowerment and confidence to breastfeed, which is a proven way to help reduce the incidences of breast cancer.”

Bshirt Co-Founders, Lisa Lessware and Philippa Doyle, said –

“We are really proud to be able to support such a worthy cause this October. Breast cancer impacts on a huge number of women and families across the UK and the work of the Pink Ribbon Foundation is vital in enabling so many amazing projects to help and support those who are suffering from, have been affected by, or who work to advance the understanding of breast cancer and its early detection and treatment. As the most common cancer in women worldwide, we believe as much as possible needs to be done to highlight the proven link between breastfeeding and the resulting lowered risk of breast cancer to mums.”

The Bshirt is the ‘kitchen table’ baby of British Mum Philippa and American Mom Lisa – two friends who met at baby yoga and decided to launch their own ethical breastfeeding clothing brand when they struggled to find easy to wear clothing when they were feeding their own children.

Organic and made from super soft stretch cotton, there are no clips, ties, zips or fuss – making for fuss free feeding. So much more than just a vest top, 83% of customers have said that they feel more confident breastfeeding in public wearing the Bshirt than they did in the privacy of their own homes before receiving the Bshirt.

To purchase your Seashell Pink Bshirt and donate £2 to the Pink Ribbon Foundation this October, simply visit,