Swimwear Trends Summer 19

Global fashion search platform Lyst have released their latest report, Swimwear Trends 2019, identifying some of the major swimwear styles that Lyst predict will influence online shopping this summer as well as a top 5 list of celebrities who have made the greatest waves in the data with their swimwear choices so far this year.


To compile this report, Lyst’s data team compared the online shopping behaviour of more than 5 million shoppers per month searching, browsing and buying fashion across 12,000 designers and stores online, along with social media mentions and engagement statistics worldwide since the beginning of the year.


Pic credit: Seraphine SS19 collection showing this season’s polka dot trend

Lyst’s Swimwear Report reveals:

  • There is a generational divide in how shoppers search for swimwear.  Data shows that on average millennials spend 23% more on swimwear than Gen Z.  Their choices are also modest in comparison with a greater number of searches for long-sleeves and high-waisted bottoms. Swimwear searches that include “high leg” are 27% higher for the Gen Z shopper.


  • Animal printed swimwear is set to become even more popular this summer (currently up 111% over the last three months). Leopard print remains the most in demand, with searches up 67% compared to the same time last year. Meanwhile, Cow print is also proving popular, with demand rising 39% since March.


  • Neon swimwear is having a fashion moment globally. The swimwear trend has benefited from a 29% surge in searches since the beginning of March. Endorsed by celebrities like Jennifer Lopez, Hailey Bieber and Kim Kardashian, neon swimwear has been responsible for over 35K social mentions since January.


  • Sustainable swimwear is another category that has seen significant growth this year. Mara Hoffman’s Kia one-piece swimsuit has risen in demand 39% since the beginning of January and is currently in 9th place in Lyst’s most wanted sustainable products list. Demand for other ethical brands such as California-based brand Vitamin A and its signature EcoLux fabric — of which Hailey Bieber is a fan — increased by 19% last month.


  • Knotted bikinis will be in high demand this summer as searches for knotted swimwear grew by 104% over the past three months.


  • Expect to see polka dot printed swimwear too. Demand for this style went up 61% in January likely influenced by Nicole Kidman who was spotted wearing a black and white polka dot bikini on the beach; ahead of Coachella, searches for polka dot swimwear once again went up by 12%, and the trend was worn by the likes of Emily Ratajkowski and Kendall Jenner during the first weekend of the festival.


  • On trend yet timeless, white bikinis and swimsuits will remain a safe swimwear choice this Summer. When Selena Gomez wore a white two-piece in February, online searches for “white bikini” grew by over 50%; they similarly saw a significant spike after Malia Obama was spotted wearing one in Miami.


To find the most influential Swimfluencers, Lyst monitored the spikes in fashion search demand and social media mentions generated by some of the most talked-about swimwear and the biggest “Swimfluencers” are:

Ashley Graham

  • Online searches for “Ashley Graham swimwear” have gone up 150% in the US since the beginning of the year, and her swimwear photos on Instagram get, on average, 158% more likes than her other uploads.


  • 48hrs following J-Lo’s bikini upload on the set of Hustlers, demand for “pink bikini” went up 84%, while searches for “Jennifer Lopez bikini” are up 140% worldwide.

Mariah Carey

  • After she wore a lilac bikini in January people immediately started searching  “Mariah Carey string bikini” and searches for lilac bikinis went up 81% globally.

Selena Gomez

  • In the 24 hours following the upload of Selena’s Instagram posts wearing a white L*Space bikini to celebrate her best friend’s hen do, online searches for white bikinis grew by over 50% while social mentions went up by 831% in just three hours.

Jude Law

  • After photos appeared of Jude Law in white briefs, for the filming of the TV series The Young Pope, social mentions went up 257% 48hours. Online searches for mens white swim briefs subsequently went up 180%.

Swimwear Trends 2019 compiled by Lyst. For more info, visit lyst.com

Cover pic by Frugi.com