Embrace Island life and let Frugi transport you to the land of Puffin topped rocks, dazzling golden beaches and iridescent seas with Frugi’s SS19 Summer of Scillyness! This new collection is inspired by the exquisite Isles of Scilly, an archipelago 28 miles off the Cornish coast. The seaside brights and tropical tones will have you day dreaming about collecting shells on St Agnes beach or snorkeling with the seals as you discover one the UK’s most treasured family holiday destinations!
My First Frugi – tiny baby to 12 months.
Back for its third season, My First Frugi is full of cosy organic loveliness. This season introduces the Little Summer Giftset, a gorgeous footed dungaree with a matching organic cotton jersey body. The set is available in a sea blue or multi coloured striped design with a pelican or crab detailing on the pocket.
There’s also the new Welcome Home Blanket in an organic cotton knit, a large super snuggly blanket featuring clouds and pelicans on a blue background perfect for a newborn gift.
New to Frugi Baby and Toddler – newborn to four years.
SS19 is positively bursting with new shapes, techniques and characters! Making its debut is the Dorothy Twirly Dress featuring Frugi’s signature rainbow colours tiered with different prints including polka dots and seashells. Also, the turquoise Lovely Day Dungaree featuring the new Puffin Parade all over print is a real Scilly tribute!
Don’t miss the all-new Frugi accessories. The brightly coloured cambric Hazel Headbands, the fun and interactive Cheeky Chops Bibs and the Perfect Pair socks will help to complete the look this season.
New for Frugi Kids Range – age two to ten years
This season, Frugi’s famous reversible range has grown with the arrival of the Ralph Reversible Shorts, offering a classic chambray look on one side and a trendy anchor print on the other. For some Scilly fun, look out for the Pete Pocket T-Shirt with the interactive detail of a dangling fish on a rod!
Other New Developments
Frugi’s much loved swimwear made from Oeko-Tex approved fabric with UPF 50+ protection is back with a host of colourful unisex options. Hero items include the Coral Swimsuit decorated in ice creams and the new board shorts made with recycled polyester featuring a host of seagulls or crabs.
Jeni Bolton, Frugi’s Head of Design said: “Our Design team immersed themselves in island life on the Scillies to create this collection. As well as the classic Isles of Scilly characters such as seagulls, puffins and seals, we also hope to captivate little one’s imaginations with our new Frugi characters including mythical mermaids and deep-sea divers.”