Still time to order Frugi’s AW17 Collection

Still time to get your hands on Frugi’s AW17’s organic baby and childrenswear with the launch of their ‘Circus of Colour’ collection.Whether you’re an existing customer who wants to top-up their pre-order or a new customer wanting to buy for the first time, the fun and flamboyant show comes to town next week and it’s expected to be a sell-out.

Autumn/winter is not complete without an adorable festive range that take customers through the full AW17 season. Arriving in store in early October, the festive favourites include the skater dress, a Frugi favourite now in an adorable reindeer print, a playful cord skirt with criss-cross adjustable shoulder straps and co-ordinating applique top for girls. For boys, colourful characters delight across applique tops and super soft giftable pyjama sets.

Brand new for this year is the GOTS organic adorable blanket with hood decorated with grey reindeers, this snug number is the ideal newborn gift. But, the ultimate outfit for little ones this Christmas day has to be the new cosy jumper with matching snuggle crawlers. This ultra-sweet and super soft outfit with penguins on a marl grey background will surely be a bestseller!

Not forgetting the obligatory pair of Christmas pyjamas, Frugi’s kid’s collection has the answer. Featuring reindeers, polar bears and snowboarding bison, the snuggly sets will make the perfect gift.


Wrapping up Christmas in style Frugi have unveiled their fabulous new AW17 gift bag. In true Frugi style this year’s fun design features a fishing walrus (coordinating perfectly with the Discovery Applique Top!) and a diving penguin – the perfect packaging to ensure customers are spoilt with beautifully wrapped goodies this Christmas. But be quick…if you missed out on the AW17 early bird incentive, order your AW17 gift bags now to be delivered in time for the festive season, as limited stock is available.

Commenting on its Christmas offering Caroline Flood, Commercial Director at Frugi said: “Christmas is the biggest sales period for our retailers and we want to ensure our gift offering stands out in store. Fans of the brand will know the quality of our clothing is second to none, but we want to ensure the garments are visually impactful too. Our Christmas collection is bright, fun and utterly adorable. We have used red, navy and grey tones to create beautiful and long-lasting clothing for the festive season, which children will love wearing.” She continued: “We are pleased to bring back our gift bags following the amazing feedback we received from retailers last year. The gift bag completes customers purchase perfectly, ensuring it will be beautifully presented and work brilliantly with our retailer’s in-store Christmas displays.”