Kit & Kin are giving all Black Friday activity a miss to focus on what really matters in this thoughtful and ground-breaking initiative.
Kit & Kin, the eco-friendly brand co-founded by Emma Bunton, is set to celebrate Black Friday differently this year, by investing in a ‘Greener Tomorrow’. Taking a clear stand against this period of overconsumption and bargain hunting, the brand will use this time to encourage a moment of calm, to pause and focus on what is truly important.
As part of its campaign #NotBlackFridayButGreenerTomorrow, which reflects the brand’s strong eco credentials, the team will be turning off all advertising and instead using this money to invest in and protect more acres of precious rainforest through the World Land Trust. Now that’s a saving that’s really worth it!
So this year instead of business as usual they will be using the time wisely, to take a break from Black Friday and Cyber Monday and instead make a promise of a Greener Tomorrow for the generations to come.
Commenting on the Greener Tomorrow initiative, Kit & Kin co-founder Emma Bunton said:
“I am so proud to have co-founded a brand that is truly making a difference to our world. Our eco credentials are a key part of who we are and protecting the planet for our children and the generations that follow is vital. This year in particular, we just knew we had to do something a little different. We hope our campaign will encourage everyone to avoid getting wrapped up in the Black Friday chaos and instead look beyond to what we hope will be a greener tomorrow, for the future of all our families.”
All year round, every product purchased gives back through the Kit & Kin Foundation, helping to protect acres of threatened rainforest, a vital ecosystem that provides clean air, lifesaving medicines and safe havens for some of the world’s most endangered species. The foundation also supports women and children living in these areas with educational scholarships, family planning clinics and healthcare.
Thanks to their loyal customer base, they can continue to protect the planet, not just on Black Friday, but for years to come.