ProjectMe – new nursing lingerie by Hotmilk

Projectme, a brand reinventing nursing lingerie, launched internationally has attracted strong attention from influencers, mamas and major retailers.

Inspired by strong, game changing mamas who define their own journey and make the most of every minute. Projectme is brave, high fashion maternity and nursing wear that breaks the rules, breaks the norm and stands out unapologetically with its influential style, high fashion aesthetics and directional fit designed to be seen.


Projectme is the new standalone brand from the creators of the highly successful Hotmilk Lingerie. Hotmilk revolutionised the nursing lingerie market with its provocative and fashion forward styling
over 13 years ago and is now stocked in over 27 countries.

“We really wanted to create a brand that allows mums to keep their own style and embrace their
own confidence. To not be afraid of who they, to embrace themselves and define their own journey” says Hotmilk’s Lisa Ebbing.

We are excited to watch the brand grow and see mums across the globe embracing who they are through their true style. On launch day major influencers from around the world posted pics of themselves wearing Projectme on their social and blog pages creating the Projectme community.