Playtime Paris Jan 18 Report

From January 27 to 29, Playtime Paris brought together professionals from children’s fashion and maternity to showcase fall/winter 2018-19 collections. Curated around the theme of  Changeover,  this 23rd edition brought about a real wave of optimism among the 540 brands that attended with 7,654 professional visitors over three days.

“Most attending brands have told us they have felt a new sense of momentum among buyers, who have demonstrated real curiosity and the will to move forward with enthusiasm despite the challenges that still remain” explains Chantal Danguillaume, sales manager of the show.

“In this time of soul-searching for shows, we’re glad to note that the vision Playtime set out to accomplish 10 years ago meets the current needs of the market “ adds Sébastien de Hutten, director of Playtime.

“At Playtime, brands, whether they are just emerging or already established, can freely transcribe their worlds onto their stands; it’s an inspiring show which brings together a complete and entirely non-compartmentalized selection that grants ever more importance to lifestyle products.”
he said.

The NEW NOW space, inaugurated a year ago and curated this year in collaboration with Smallable, continues to charm by gathering a dozen young brands with strong and singular ideas.


There was good news on the international front too with a record number of international visitors – 57.7%, and 69 nationalities represented. An increase in visitors from Italy pushed Germany out of the top 5 attending European nationalities. They also observed a strong increase of Chinese visitors. Also worth noting was the return of several major accounts (Departement stores and concept stores) which had neglected Paris in previous seasons.

Photo: Seraphine stand