PLAY – new kids trade show launches at Top Drawer London

With a fresh, fun new look and an expanded selection of the very best kids’ brands, PLAY is packed with ideas to help retailers tune in to the latest trends in retailing. And, as you’d expect at Top Drawer, everything is quality driven, expertly curated and design-led.

“We’re so excited to present this new concept, PLAY. It really builds on our strengths, providing a dynamic focal point where an expert mix of the best brands in the sector will meet the best mix of retailers. Buyers love Top Drawer precisely because of the variety of design-led products it presents across a range of complementary categories: one destination, multiple buying opportunities. And PLAY will showcase the UK’s largest collection of design-led kids’ toys, gifts, clothing, home decoration and accessories”

reports Alejandra Campos, Event Director of Top Drawer.

With many names already confirmed, including Areaware, Londji, Egmont Toys, Fiona Walker England, The Little Taylor, Billy Loves Audrey, Donsje, Home by Door, aden + anais, Lara & Ollie, Wee Gallery, Bertoy, Selfie Clothing, Hannah + Tiff, Inch Blue, Easy Peasy, Petit Jour Paris, Blade & Rose, IZIPIZI, Le Toy Van, Delight Decor, Little Bird Told Me and Mini Wallers, PLAY looks set to provide brands and buyers alike with a buzzing new destination for this vibrant sector.

Over 17% of the UK’s population (11.4million) are children (0-14). With this percentage projected to grow over the next decade, there is an immediate opportunity for UK retailers to capitalise on the growing demand for children’s products. The UK’s toy market alone is worth £3.4 billion, making it the largest in Europe, and 4th in the world.

PLAY at Top Drawer will be held in the iconic Olympia London, from 9-11 September 2018.

For more information about how to apply, please contact David Westbrooke on +44 (0)20 73847863