PLAY, the sector at Top Drawer dedicated to all things kids, has announced its curated edit for Autumn/Winter 18. Reflecting the dynamism, growth and diversity of the children’s sector and offering buyers a comprehensive, design-led edit of all things kids – Fashion, Interior Accessories, Toys and Gifts, PLAY curates the best of everything for the kids’ sector.

Names to look out for this season include 1 Two Kids, Lello, aden + anais, Bertoy, Billy Loves Audrey, Wee Gallery from Five Minutes, Lara & Ollie, Little Bird Told Me and Mini Wallers.


Representing Fashion, London based children’s clothing designer, Hannah and Tiff, British footwear designer Inch Blue, Jim Jamz – the original children’s pyjamas in a jar, and leading British children’s clothing brand Blade & Rose are amongst the trend-led clothing labels that can be found at PLAY A/W18.

Creative retailers can find enchanting Gifts from British and international brands alike, including scandi-inspired gifts from S-C Brands, vintage gifts from British brand Belle & Boo, which feature artist illustrations of a unique childhood wonderland and French company Petit Jour Paris who will showcase a range of gifts featuring childrens’ most-loved characters including Moomin, Elmer, Paddington and Peter Rabbit.

Alongside Gifts, an exciting array of Toys will be showcased, from classic wooden toys from premium toy maker Le Toy Van, original toys for ‘kids from 3 to 103 years’ from Spanish brand Londji, to soft toys from the likes of Jomanda and Chunki Chilli and puppets of all shapes and sizes from The Puppet Company.

Within Home décor, a host of desirable brands will present inspiring interiors and nursery décor collections, including Irish textile and interior designer Jane Carroll Design, Australian based children’s night light specialists Lello, bold wall decals from Mini Wallers and British modern children’s homeware brand Tinyppl.

Alejandra Campos, Event Director at Top Drawer says;

“We’re so excited to present this new concept, PLAY. It really builds on our strengths, providing a dynamic focal point where an expert mix of the best brands in the sector will meet the best mix of retailers.Buyers love Top Drawer precisely because of the variety of design-led products it presents across a range of complementary categories: one destination, multiple buying opportunities. And PLAY will showcase the UK’s largest collection of design-led kids’ toys, gifts, clothing, home decoration and accessories”

With a unique selection of over 1,000 design-led lifestyle brands and thousands of new products across FASHION, HOME, GIFT, CRAFT, WELLBEING, GREETINGS & STATIONERY, PLAY and SPOTTED, Top Drawer offers buyers a one-stop shop to source from the very best brands and up-coming names; as well as the perfect and most inspiring environment to learn about retail business, network and discover the latest trends. The next edition will be held in the unique Olympia London during 9th – 11th September.

Registration is now open at Follow the latest news and new launches @TopDrawerLondon #DefineYourStory #TopDrawer #AW18