MORI has launched ‘mama by MORI’, the brand’s first ever day and nightwear collection for maternity and after, made for mamas, by mamas.
Building on the brand’s trusted reputation in the baby and toddlerwear industry, the mama by MORI collection was born from a desire to help and empower mamas on their journey into motherhood. The collection has been innovatively designed and made by mamas for mamas with every piece sampled on their Head Buyer who was pregnant with her 3rd baby. The range is aimed to support through every stage of pregnancy – from trimester one to four and beyond – helping them to celebrate their body and embrace all the changes being a mother brings.
MORI understands how important it is for mothers to have soft, flattering and most of all comfortable and supportive clothing, which is why each piece has been designed to be a wardrobe staple, making dressing simple every step of the way, from a growing bump to feeding the new arrival. The collection includes clever and thoughtful design features, including ruched sides within the tops to allow for pregnancy growth, breastfeeding-friendly access and elasticated waistbands that can be worn above or below the baby bump for the ultimate in comfort and convenience.
The range is available in a choice of four colours – black, white, navy and blush – and features discreet and inspiring slogans – “mama you are powerful”, “beautiful-powerful-brave” and “MORI mama club” – on the slogan T-shirt (£28.50), and slogan hooded sweatshirts (£49.50 each).
Starting at £21.50 for the tank top through to £59.50 each for the pyjamas, mama robe and mama jumpsuit; the wider collection also includes long and short sleeve T-shirts (£28.50 and £29.50), the mama waterfall cardigan (£54.50), leggings (£29.50) and a nightdress (£39.50).
MORI is fully committed to showing kindness to our planet and consistently strives to reduce its environmental impact. With this in mind, the mama by MORI range has been ethically made using organic and sustainable fabrics that are designed to last. The pieces can be worn through every pregnancy and even passed onto friends when they start their baby journey, supporting the growing trend in circular fashion.