Milton, the leading expert in sterilising, is investing over one million pounds into a cross-platform communications campaign, which includes a broadcast advert, new website and a comprehensive PR and social media program.
The campaign, which features their new TV advert conveys how baby’s learn by putting all sorts of things into their mouths and how Milton products can help protect their environment. The campaign launches with a 30 second TV advert will be aired across multiple TV and social channels watched by new mums and mums with infants. The broadcast and online channels include – Sky1, ITV 2, Disney Junior, NickJR, Mumsnet and Youtube.
In addition, Milton have updated their website design, communicating their brand and products in a clear, fresh way – this precedes a new product launch that will see Milton extend its range into new categories. Milton are also investing into a social media influencer campaign as well as continuing their successful Facebook program.
Christine Dugendre, Brand Manager at Milton said: “This is a new era for Milton, we are investing more than ever before to show mums how Milton is relevant to their modern lifestyles. Milton has been a leading force in sterilising for over 70 years, and our cold water method has been used by millions of parents and midwives in homes and hospitals throughout the UK and beyond. Our latest campaign is targeted to reach new and expectant mums and dads, letting them know they can trust Milton to protect their baby’s environment.”
This investment into mass media promotional activity demonstrates the company’s commitment to brand growth and further cements their position as the leading sterilising brand.