Mouse Allen – founder of Magnet Mouse
When did you start your business?
Magnet Mouse launched in 2015 after a stint in the City. My business didn’t start at the kitchen table because my kitchen only had space for a toaster, not a table.
Who inspires you?
Physio and occupational therapists. They are incredible, they transform lives by enabling people. Our philosophy is Cuddles not Struggles, you shouldn’t need to be strong, dexterous or agile to deal with fastenings. Life is too short to fiddle around or feel you can’t do something.
What’s your top business tip for getting through the pandemic?
Be flexible. I love Aesop’s Fables especially the Oak and the Reed. When a strong wind blew, one was rigid and broke, the other bent with the wind and survived.
How is your business adapting to change?
We are communicate much more closely with our suppliers and stockists and we see them as people not companies.
What are you looking forward to after the pandemic?
Seeing friends and family, I can’t wait! I had a daughter in July and I turn 40 just before Christmas, we will celebrate both on the other side. I’m also looking forward to a global sense of relief, the first worldwide bonding moment in our lifetimes – it will be extraordinary.