1. When did you start your brand?
After a year of planning and building, I officially launched The Sleep Nanny® in 2014
2. Tell me about WHY you decided to start it?
I’d experienced sleep deprivation following the birth of my first child and how horrendous it makes you feel. I recall telling my husband I felt more broken than I did when I lost my father! That’s how huge of an impact sleep deprivation can have on our minds. My son then slept well as a baby but around 15 months, his sleep unravelled and at 21 months, when my daughter was born, we decided to get some expert guidance. It was fascinating and I was captivated by the science as well as the impact it has on families’ lives. I reached a point where I could no longer sit back and see other families suffer unnecessarily when I could see that their little ones COULD be sleeping so much better than they were. I felt like it was a calling! So that was when I decided to create my brand.
3. Who inspires you?
I love listening to Lewis Howes. He interviews so many inspiring entrepreneurs and his story of how he built his brand from nothing is really inspiring. I’ve consumed his work since he started out. I also like James Wedmore for business inspiration and I am a big Marie Forleo fan! I am most inspired by people who have created something with huge impact out of an idea and with nothing but courage and tenacity.
4. What is your top business tip?
Have courage! It is the number one trait that has served me and you need courage in order to take the action, get out of your comfort zone and make things happen. Fear will hold you back in all areas of life. You get one shot to become all that you have the potential to be so don’t waste it or look back with regret on what you could have done or become!
5. What are your aims with your business?
My vision is to end unnecessary sleep deprivation and the detrimental effects it has on families. To serve more sleep deprived families around the world means I need to enrol more brilliant people into my consultant academy and continue to provide them with the very best training and support to create their own successful sleep consulting businesses. I aim to be the source of the best childhood sleep services there are so that, together, we can transform lives and create a ripple effect of happy, healthy families around the world.
6. What is your favourite place in the world?
Thailand. We’ve had lots of fun adventures there and I love the warm sea, great food and friendly people. I prefer island hopping, boats and moving around rather than sitting in a resort so Thailand offers this aplenty with so many new places to see, every time it’s different!
7. What is your ideal weekend?
To switch off my busy mind and indulge in my family. To get outdoors is always my favourite and depending on the season might include walking, boating, beaches or bike riding. A Sunday roast in the winter (ideally at a country pub) or a BBQ in the summer. Feeling fulfilled and rested with my week ahead planned before getting an early night on a Sunday.
Lucy Shrimpton is The Sleep Nanny® (sleepnanny.co.uk). Her team of sleep consultants based across the UK and around the world help parents and caregivers of babies and young children to overcome the challenges with childhood sleep so that they can be healthy and happy and enjoy these precious years.