Meet Catherine Lobley, Poco Nido

When did you start your business?

Poco Nido was started in August 2011, I told a friend with a children’s lifestyle store I was going to start a baby shoe brand, and she said she’d buy some, I thought oops- I need to actually do it now, so I did. 

Who inspires you?

Strong women, my own kids, past bosses, friends, my parents, brave children, sometimes no one at all, the list is long, and changes daily. 

What’s your top business tip for getting through the pandemic?

Keep going, hang on, trim back costs as much as you can, if you don’t you won’t make it. Diversify and adapt if you need to, there is more than one way to skin a cat. If you can’t sell cocktails, give cocktail making lessons on zoom. We all have to dig deep and find ways to survive even if it means doing things you might not normally do. I’ve worked too hard on this brand to go down without a fight, after 22 years in the footwear industry retraining is not an option.

How is your business adapting to change?

We’re ok, not that much has changed for us, I run the UK business from Singapore anyway so don’t work in an office, our stock is in a 3PL in Holland, so that gets picked regardless of whether my staff are working. One of my team works from home already because she lives in a different part of the country to the office, and the other team member wanted to work from home because he quite likes his wife and new baby…The things which have been harder for us are outside suppliers being slower or logistics and shipping being a problem because of COVID-19, but for the most part everyone is understanding. 

What are you looking forward to after the pandemic?

After it’s all over I can’t wait to resume collaborations we’d started talking about with two other brands in January and I’m looking forward to being able to fly back to the UK and see my family. 

Poco Nido