Lucy Jewson, Frugi

Meet Lucy from Cornish brand, Frugi who make gorgeous organic and sustainable maternity and childrenswear and accessories.

1.When did you start your brand?

2004 when my son Tom was born

2. Who inspires you?

Yvon Chouinard, the founder of Patagonia wrote a book called “Let my People Go Surfing”, which was all about how  they pioneered the green approach to business back in the 1960’s. He also founded 1% For the Planet – the charity that encourages businesses to give 1% of their turnover to environmental projects, that we belong to.

3. What’s your top business tip?

Proper market research – don’t just ask friends and family, do proper larger scale consumer testing before you go forwards with your idea. Polish your concept by getting lots of people’s opinions on it. It’s vital and vastly increases the chance of success.

4. Where’s your favourite place?

Cornwall of course!  We live in the most beautiful place in the world!

5. What would be your ideal weekend?

With the family messing about in the sea, beach BBQ and camping in our campervan – far away from any ipads/phones etc!

frugi.com