Let’s meet: the mother-duo behind BabyBoo

Introducing Vicki O’Callaghan and Michelle O’Riordan – two inspiring mums, businesswomen and owners of BabyBoo – the sustainable and trendy childrenswear brand where beautiful and practical design meets skin friendly fabrics. 


BabyBoo was founded in 2014 by the team duo, after they struggled to find quality clothing for their children, who were suffering with eczema and reflux. Based in Ireland, BabyBoo has since its launch, provided a refreshing take on baby wear, and had already taken the industry by storm, with their purse-friendly products for little ones that are also kind to skin.


The inspiration behind BabyBoo was to create a brand unlike any other and since its launch – BabyBoo has created unique, fun clothing for kids with special attention to detail. With 5 kids between the founders – ranging from ages 4 to 13 – BabyBoo was a natural progression for Vicki (who specialised in digital product development & marketing) and Michelle (who has a background in HR and a degree in Business). The mother brains behind the brand always expressed their need for functional and organic clothing that was also kind to baby’s skin, and wanted to fill that missing link. 


Initially starting from their living room to now having an impressive sized warehouse in order to keep up with the demand.  Vicki and Michelle first decided to manufacture a small collection of seven bandana bibs, when they noticed many mothers found the same issues sourcing bibs that would function to absorb drool from reflux, without soaking through clothes underneath, without flaring up sensitive skin and always looking cute.



After positive feedback from friends and family, the BabyBoo duo moved forward with the designs and have since expanded the range, whilst incorporating new collections including newborn size bibs,
weaning bibs, newborn swaddles, burp towels, beanie hats, SnuggleBoo sleeping bags with detachable sleeves, organic cotton robes and beautifully soft 100% organic cotton blankets.

BabyBoo has featured more than 300 different designs in their bibs ranging from ‘LittleBoo Newborn Bibs’ and ‘Dribbleboo Bandana Bibs’ to ‘YummyBoo feeding bibs’– suitable for all babies and toddlers, with particular focus on those with reflux issues who are subject to frequent spitting up and damp bibs. Offering a full spectrum of designs and styles to suit all genders and tastes, BabyBoo pride themselves on providing superb quality.



Designed exclusively by Vicki and Michelle from start-to-finish, the products are uniquely made and are unlike any other on the market, made with the upmost care and consideration.