Let’s Get Topical This Summer with Bshirt

Award-winning ethical breastfeeding clothing brand, The Bshirt, is delighted to announce the launch of two brand new colours, offering even more choice for breastfeeding mammas.

Made with supersoft and lightweight organic cotton, we love the new pretty pastel ‘Seashell Pink’ Bshirt and ‘Red Sky at Night’. As summer arrives and the weather warms, they are the perfect addition for breastfeeding mum’s wardrobes, either to wear on their own or paired with any favourite summer look.


On a mission to improve breastfeeding rates in the UK and help women breastfeed with confidence, the Bshirt continues to gain leading endorsements; most recently scooping Gold in the MadeForMums 2018 Awards in the ‘Best Breastfeeding Accessory’ category for their ‘Lift the Flap’ vest top.

Allowing for easy access with no clips, zips or buttons, it makes your wardrobe accessible and easy to feed in whilst at home or out and about. The two latest launches arrive just in time for National Breastfeeding Week, celebrated from 20th – 26th June 2018. Co-founded by two Devon based mumpreneurs, Lisa Lessware and Philippa Doyle are excited to be growing the award-winning collection, commenting:

“Adding the new colours to the range is an exciting step for us and we are thrilled to be able to offer even more choice for mums to suit all styles. Both colours have been chosen to compliment summer wardrobes, with our bold and beautiful ‘Red Sky at Night’ Bshirt in the trending colour of the season, cherry tomato red. The addition of our soft pastel ‘Seashell Pink’, our take on the popular millennial pink, will give spring summer wardrobes a quick refresh.”

Lisa and Philippa continued,

“The response to the Bshirt has blown us away, with so many mums telling us what a difference they have made to their breastfeeding experience. So much more than just a top, we want to be able to continue to offer even more choice and stylish options so that mums can feel empowered, find their perfect pairing and make breastfeeding even more accessible.”

With huge benefits for both mum and baby, a recent report by UNICEF highlighted that the UK has some of the lowest breastfeeding rates in the World. Both the NHS and Unicef listing embarrassment at feeding in public as a major barrier to breastfeeding. Lisa and Philippa are thrilled with feedback from customers which has highlighted 83% feeling more confident feeding in front of others while wearing their Bshirts*.

Browse the full range available and find out more about The Bshirt’s mission to improve breastfeeding rates in the UK and how you can get involved at thebshirt.co.uk