Isabella Oliver Launches Activewear Range for SS19

Premium maternity brand Isabella Oliver has launched its first activewear collection for Spring/Summer ’19. The 5-piece range of athleisure separates has been designed with Isabella Oliver’s brand ethos in mind; to create effortless and stylish maternity & beyond pieces that fit, flatter and grow with the body. The collection, which can be worn during pregnancy and motherhood features the Maternity Active Leggings, the Maternity Active Vest, the Maternity Yoga Top, the Maternity Lounge Hoodie and the Emma Pant.

Functional, high quality performance materials and design features have been utilised to create the SS19 activewear collection, drawing on Isabella Oliver’s 15-year experience designing for the pregnant body. High performance fabrics have been used including technical stretch jersey and soft modal jersey to create a range that is both comfortable and durable.

 

Smart design features have also been used throughout the range; the Yoga Top is designed with slits on each side that can be tied together, giving the option to wear the Yoga Top in a loose or fitted way, while a key-hole back allows for breathability. The Maternity Active Leggings and Active Vest are made from Technical Jersey, a lightweight fabric with incredible stretch, a matte opaque finish and moisture wicking properties.

A gathered waist on the Active Leggings creates a figure hugging waistband that can be worn above or below the bump. The Active Vest features stylish double strap details and a built-in shelf bra, eliminating the need to invest in maternity sports bras. The Active Vest’s gathered front allows for the bump to grow, meaning both items be worn throughout pregnancy and the post-partum period.

Commenting on the launch, Natalie Grant, Head of Design at Isabella Oliver said:

“There is strong scientific evidence that moderate exercise during pregnancy is safe and beneficial for both mother and baby. When we spoke to our customers however, they said they struggled to find comfortable and stylish maternity activewear that allowed them to maintain their exercise regimes so activewear was a natural next step for us. We wanted to create the solution to this problem using our experience and understanding of the pregnant and post-partum body.”

The Isabella Oliver Activewear Collection is now available on IsabellaOliver.com and prices range from £59 – £79 / $95 – $129 / €75 – €95.