HAMLEYS LAUNCHES NEW TOY RANGES LITTLE TIKES LITTLE BABY BUM AND NA! NA! NA! SURPRISE! WITH MGA ENTERTAINMENT
Hamleys have launched a new baby and pre-school toy range Little Baby Bum, along with a new doll range Na! Na! Na! Surprise! in collaboration with MGA Entertainment.
From the global YouTube sensation Little Baby Bum, specialising in 3D animated videos of traditional nursery rhymes and original songs, comes an eagerly anticipated range of six new toys produced by Little Tikes. Suitable for children aged 0-4, the range offers a colourful and interactive selection of toys inspired by traditional nursery rhymes and popular characters from the series, with many toys featuring magical musical elements. As the first retailer to stock the new range in store, Hamleys allows customers to be fully immersed in the world of Little Baby Bum, inviting them to meet Little Baby Bum characters Buster the Bus and Twinkle the Star in person every day at the Regent Street flagship. Further information about in-store experiences can be found here on Hamleys’ website.
To celebrate Hamleys’ partnership with MGA Entertainment and the arrival of these two exciting new ranges, Hamleys has unveiled four exclusive branded window displays featuring the most popular ranges from L.O.L Surprise and Poopsie Slime Surprise alongside the new Na! Na! Na! Surprise and Little Baby Bum brands.
Brought to life by Hamleys’ Visual Merchandising experts, the vibrant displays are designed to capture the imagination of children of all ages and showcase MGA’s magical toy ranges.
With a playful ‘day to night’ theme inspired by popular nursery rhymes ‘The Wheels on the Bus’ and ‘Twinkle Twinkle Little Star’, the Little Baby Bum window display showcases a bespoke Little Baby Bum video opening sequence created especially for Hamleys, so that customers can be entertained upon entering the store. Guests can also have the chance to win all products featured in the Little Baby Bum window via Instagram, by sharing a picture of their child in front of the display, tagging both @officiallittletikesuk, @LittleBabyBum @hamleysofficial.
Gaby Lovatt, Marketing, Hamleys comments,
“We are proud to kick off 2020 by partnering with MGA Entertainment to bring two exciting new ranges to our customers, Na! Na! Na! Surprise and Little Baby Bum, brought to life by stunning new window displays. Both ranges are anticipated to be incredibly successful and we know that our customers will love them as much as we do”.