GeBe Maternity launch at ASOS

Following the latest SS17 catwalk trends of florals, ruffles and nautical stripes, Turkey’s leading maternity brand GeBe are launching an exclusive collection at Asos introducing a refreshing take on ‘nursing in style’ with clever innovation and fashion forward design.

 

 

“We are really excited about the exclusive launch of GeBe. It’s great to see some very cleverly designed styles that can be worn through pregnancy and beyond with discreet nursing functionality.” Asos Buying Team

 

 

“We found a gap in the market for affordable, fashion forward nursing styles, and are delighted to have designed an exclusive collection for such an aspirational and global leader” Huseyin Bulak Director, GeBe.

 

 

GeBe opened their first store in 2006 and continued to open new stores every year, following strong sales and a loyal following. The company behind GeBe, ABT Textile, have over 30 years design expertise in creating concepts for both the maternity and plus size market with a Turn over of $14.5m.

 

asos.com