Etta Loves new range

Etta Loves muslins combine style and function with an added vital twist of science to make them truly sensory. Following on from their popular “Animals” range, their second collection “Plants” has launched, and is already flying off the shelves. The prints include inspiring designs across: dandelion, tree rings, fern; and a colourful dahlia for 5+ month old babies.

The brand has a cult following with bloggers, influencers and stylish parents; who are blown away by their baby’s response to the sensory muslins, and all too aware of the benefits of stimulating baby’s senses from birth. As with the Animals range, each muslin in ‘Plants’ has been designed to the millimetre, in partnership with an expert in child vision, to stimulate tiny eyes and complement babies’ visual and cognitive development.

“I’ve been bowled over with the response to our products since launching a little over a year ago. People love that we have taken the ordinary and made it extraordinary for the benefit of their baby and themselves. You can never underestimate the value of a hot cup of tea or a stress-free bathtime, and that’s what you can expect when you have our sensory muslins” Jen Fuller, Founder.

The new Plants and original Animals collection are available now via ettaloves.com. Prices range from £7.00 – £22.95.