Danish baby brand BIBS launches new UK & Irish Subsidiary

BIBS, the Danish baby brand established in 1978 has launched a UK & Irish subsidiary, headed up by Myalee Sofield, UK & Ireland Country Manager with over 30 years sales expertise and Nina Sivyer, UK & Ireland Sales Manager after parting ways with their former UK distributor. Offering a wide range of baby essentials, each product is available in a selection of beautiful, carefully crafted designs made of the best and safest materials, in a wide range of colours to suit every taste.


The rapidly expanding BIBS collection, now available to the UK & Irish markets, not only includes the
iconic pacifiers the brand has become known for, but innovative baby bites, paci braids, loops and
baby bibs, as well as cosy and comforting muslin cloths and muslin swaddles. The BIBS team are
thrilled to also offer the softest infant bedding and other exciting new collections coming very soon
to the range. Each BIBS piece is made using the finest materials with the highest regards for
functionality, safety, and the environment. For ease and speed of ordering, the BIBS range will shortly
be available on a new UK & Irish B2B website due to launch in January. Wholesale costs start at
£3.39 for the Dummy Colour Two Packs.
Myalee Sofield comments,

“I’m thrilled to be heading up such a fantastic brand. The baby products produced by BIBS are second to none and the response and early sell through already from key retailers has been fantastic. Not only is the brand extremely ethical in the way they manufacture, but the quality and make of the products are some of the best on the market. I look forward to servicing our key partners in the UK and Ireland and growing the brand.”


Henrik Larsen, founder and CEO of BIBS commented, “Setting up a full subsidiary in the UK and
Ireland shows our commitment to these markets. Early response to our products has been extremely
positive and we look forward to growing the product categories and brand in these very key
markets. We’re thrilled to have appointed Myalee Sofield and Nina Sivyer, both of whom have great
brand and sales experience. I am excited to see what 2022 brings.”


All collections are meticulously designed at BIBS headquarters in Nordhavn, Denmark, and then
produced at their factory in Hillerød where the latest technology and energy-saving equipment is
used on production lines. When producing other collections, BIBS ensure to select the best possible
suppliers who must comply with BIBS high quality and environmental standards.
BIBS is proud to offer an impressive range of pacifiers with the latest executions including trendy tiedye
and glow-in-the-dark. The 100% BPA free pacifiers cover all nipple types and are available in two
different materials; natural rubber latex and silicone, as well as being certified to conform to the EU
directive relating to safety, health, and environment (Pacifier Safety requirements by European
standard EN 1400+A2).


The latex nipples are made using 100% natural rubber latex. Natural rubber latex is a natural material
made from the sticky, milky fluid tapped from the Hevea tree. Silicone is an industrially manufactured
hypoallergenic, odorless, and taste-neutral material that is known for its purity. It is 100% free of
harmful and endocrine-disrupting ingredients such as PVC, and phthalates, as well as BPA.
When improving and developing new products the BIBS design team are driven by a passionate,
creative mindset and strive to be forward-thinking in aesthetic design, quality and sustainability.

Henrik Larsen, BIBS CEO, shares,
“At BIBS we are highly committed to minimizing our impact on the environment. We want to offer
ethically produced and sustainable products that help protect our planet. Our brand promise is to
become greener in everything we do. Our children will inherit the Earth and we want to actively
secure it for generations to come.