Pink Lining was started by Charlotte Pearl in response to a challenge laid down by her then boyfriend, now husband Rufus to create a bag as she’d been saying she could. She started off by hand-stitching fashion handbags for herself and friends, then borrowed her mother’s sewing machine and decided to test market opinion by sending images off to buyers of key department stores and top glossy magazines. Vogue, Tatler and Harrods all called in the same week – the first two to feature her bags and the third to place a mid-season order!
Charlotte and Rufus sourced a manufacturer and delivered the stock in time. Sell through was over 90% in the first week of trading at Harrods, Pink Lining as a credible fashion label was born! Later, realising there was a gap in the market for a fashionable yet functional changing bag, Charlotte designed her own which became a huge success that they scaled down to concentrate solely on the baby and maternity market. Pink Lining bags are now stocked in John Lewis Retail.
Charlotte also designs a second nappy bag brand called Rosebud London which is for more price-aware shoppers and is stocked in Mothercare and in addition has a collection of children’s accessories called PL Child of mini rucksacks, overnight bags, packed lunch boxes (stocked in Mamas & Papas) and just launched a Nursery Bedding and accessories collection. As well as collaborating on shoes with Shoe Therapy and a baby carrier with Lillebaby in her professional life combined with looking after their four young children.