When did you start your brand?
I launched Seraphine back in 2002, after spotting a gap in the market for stylish maternity clothes. At the time, I was working as an advertising executive & was surrounded by pregnant friends and colleagues complaining that they couldn’t find anything smart to wear. I did some market research, and decided to take on the challenge!
Who inspires you?
Oh there are so many amazing female entrepreneurs & business women that I look up to! But I suppose if I had to choose one, it would be Arianna Huffington – she has a very inspirational approach to business and life.
What’s your top business tip?
Always trust your instincts!
Where’s your favourite place?
My parents still live in our family home in France – a beautiful Provencal chateau, surrounded by Cyprus trees and olive groves. That has to be my favourite place – the sun is always shining and the countryside is just stunning. Every time I visit, I can feel myself relaxing as soon as I arrive.
What would be your ideal weekend?
I love to travel, so a weekend away somewhere with my boys sounds utterly ideal. It has to be somewhere hot and sunny with a beautiful beach – if there’s an opportunity to scuba dive too, that would be the icing on the cake!