Cecile Reinaud, Seraphine

When did you start your brand?

I launched Seraphine back in 2002, after spotting a gap in the market for stylish maternity clothes. At the time, I was working as an advertising executive & was surrounded by pregnant friends and colleagues complaining that they couldn’t find anything smart to wear. I did some market research, and decided to take on the challenge!


Who inspires you?

 Oh there are so many amazing female entrepreneurs & business women that I look up to! But I suppose if I had to choose one, it would be Arianna Huffington – she has a very inspirational approach to business and life.


What’s your top business tip?

 Always trust your instincts!


Where’s your favourite place?

My parents still live in our family home in France – a beautiful Provencal chateau, surrounded by Cyprus trees and olive groves. That has to be my favourite place – the sun is always shining and the countryside is just stunning. Every time I visit, I can feel myself relaxing as soon as I arrive.


What would be your ideal weekend?

 I love to travel, so a weekend away somewhere with my boys sounds utterly ideal. It has to be somewhere hot and sunny with a beautiful beach – if there’s an opportunity to scuba dive too, that would be the icing on the cake!