Cake Maternity Celebrate 10 Years

Cake Maternity® have just celebrated their 10 year anniversary, as a recognized global supplier of maternity & nursing bras, that are not only comfortable but are styled to be fashion forward. Founded in 2008, by wife and husband team (Keith Hyams & Tracey Montford) in Sydney, Australia, Cake primarily focused on beautiful, sexy bras for pregnant and breastfeeding women.

In 2011, Katie Brooker joined Cake in a role of Head Designer, to help expand the collection to offer everyday basics, a strong seamless program, a flexible wire collection, t-shirt bra and fuller cup ranges too. More recently Cake introduced its first collection of seamless, supportive, lounge bras for fuller bust women in the Sugar Candy brand, as well as a diffusion line of maternity & nursing bras with its Charley M brand.

“The Cake Lingerie Group, has experienced exceptional growth & development over the years”said Hyams. “Innovation is on our DNA and we will continue to offer beautiful, fun pregnancy and fuller cup solutions for women”.


The company works collaboratively with its customers and takes consumer feedback seriously, which is demonstrated in its efficient B2B and B2C websites – cakematernity.com, sugarcandybra.com and charleymaternity.com.

‘We are proud to be ongoing supporters of mothers in work, with 80% of our HQ staff, being working moms who work in and around their family’s needs”, said Montford.

To mark 10 years, Cake Maternity has released this brand video to provide an insight into the company, its design and customer service practices.