Cadenshae launches ‘Sister Support’ to help 1 million mums by 2025

‘Sister Support,’ an initiative run by Kiwi based activewear company Cadenshae has an ambitious new goal; to donate clothing to one million new mothers globally, by 2025.

Launched in 2016, ‘Sister Support’ was meant to be a ‘one-off’ drive to supply mothers in developing countries throughout the Asia-Pacific with second-hand nursing bras, tanks and singlets. However, the campaign was a huge success with over $100, 000 worth of donations being received, including 3, 000 brand new Cadenshae nursing sports bras.

Due to its popularity, the activewear brand for mothers has this week turned ‘Sister Support’ into an on-going initiative in order to hit its newly created target. Cadenshae Owner Adam Clarke says he’s confident the company will reach their goal.

“We’ve been overwhelmed by the amount of donations we’ve received from our customers. With a few tweaks here and there, we believe we’ll make this happen. I love a good challenge.”

Mr Clarke says he feels it’s the company’s duty to do more for those in lower socio-economic areas.

“Generally, we deal with women who can drop $50 on a bra and not think too much of it…but for many, this just isn’t a happening thing. By creating “Sister Support” we’re able to do what we should – literally help a sister out, no matter what her personal financial situation is.”

To function, ‘Sister Support’ relies on women the world over donating their pre-loved bras, nursing bras, singlets or tanks (of any brand) to a local charity. Donators are then encouraged to post a photo of themselves giving back on their social media pages, using the hashtag #cadenshaesistersupport. From there, donators send a screenshot of their post to Cadenshae and list what items they’ve given away.

“Once we receive the screenshot, we’ll then message back with a 20% off discount code, so that the donator can use it for their next Cadenshae purchase, or gift it to someone else.Everyone loves an incentive!”

Mrs Clarke says now that ‘Sister Support’ has morphed into a larger campaign, they’ll be able to fit out more women, in more regions.

“We just want to make as many new mothers the world over feel comfortable, supported and happy. A happy mum results in a happy child, something which is so valuable, it simply cannot be measured.”


To learn more about ‘Sister Support,” click here.