breastvest showcased at V&A

breastvest, the ingenious underwear designed to aid breastfeeding, is currently being exhibited as part of the ‘Undressed: A Brief History of Underwear’ exhibition at the V & A in London, which runs until March 2017. The major display tells the story of underwear design from the 18th century to the present day and the breastvest team are delighted to be part of it.

breastvest is proudly displayed in the ‘performance underwear’ section on a mannequin presenting maternity underwear alongside nursing brand Hot Milk. The exhibition shows 200 examples of underwear for men and women, highlighting the enduring themes of innovation and luxury. It’s a true honour that breastvest have been selected to represent maternity underwear.

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breastvest keeps the postnatal tummy all wrapped up and turns any top into a breastfeeding top, so mums can lift up their favourite tops to feed, safe in the knowledge that breastvest has them covered. It is no wonder why breastvest has been coined an essential item for breastfeeding mums and has been selected by the curators at the V & A. It is a truly universal garment thanks to its unique simplicity. breastvest is available in more than 150 stores across 12 countries including Australia, New Zealand, Spain, France, and Ireland.

Commenting on being part of the exciting exhibition, Sam Telfer, designer and co-founder of breastvest ltd, said: “We are beyond thrilled that breastvest is part of Undressed: A Brief History of Underwear at the V&A. It’s such an honour to have it recognised as part of the history of underwear alongside such prestigious designers as Rigby and Peller, La Perla, Stella McCartney and Paul Smith.

She continued: “Little did we think when we came up with the idea for a practical piece of breastfeeding underwear to help new mums breastfeed their babies with confidence, in comfort and in their favourite clothes that our creation would end up in a glass case at the V&A! We’re incredibly proud of it and the thousands of women all over the world it has helped on their breastfeeding journey. We’re currently planning a trip to London to see it for ourselves.”

 

© Victoria and Albert Museum, London