Platinum award-winning maternity and nursing lingerie brand, Bravado Designs, has launched its Petal Soft™ Buttercup Nursing Bra in John Lewis & Partners.
The Buttercup Nursing Bra, part of the brand’s highly anticipated Petal Soft™ Collection, is now available in two prominent John Lewis stores in the London capital. Alongside in-store launches at the flagship Oxford Street store and White City, the super-soft Buttercup Nursing Bra is also available on John Lewis online.
Bravado Designs’ wire-free Buttercup Nursing Bra features luxurious Petal Soft™ fabric for ultimate comfort, ensuring mums feel confident and comfortable, while offering a modern, feminine and smooth silhouette. Featuring convertible criss-cross straps for additional support, with super soft foam cups which gently stretch to accommodate changes in body shape throughout motherhood, the Buttercup Nursing Bra is ideal for the various transitions through pregnancy.
Perfect for breastfeeding too, this new design includes, easy open and close one-handed Bravado ‘B’ nursing clips, and full drop away bra cups for maximum skin-to-skin contact. Available in two neutral colours; Black and Bare, in exact cup and band measurements up to an FF Cup, mums can easily find the right fit for them. With an added complimentary bra extender included too, longevity makes a unique selling point for retailers. Labelled, the ideal wear-all-day, might-never-take-you-off nursing bra, this new launch from Bravado Designs is sure to be popular with mums across the UK.
Global Business Development Manager at Bravado Designs, Hinh Luu commented
“We’re delighted that the John Lewis Partnership team has selected our Buttercup Nursing Bra to add to its hand-picked maternity and nursing lingerie collection. Made with our softest fabric to date, it is a beautiful, feminine design that offers comfort around the clock without compromising on style. We’re confident mums will love our Buttercup Nursing Bra and look forward to working with the John Lewis team.”