Boob AW18 – Clean-cut simplicity

For AW18 Boob stay true to its DNA and presents a collection with even more innovative functionality for maternity – all incorporated into designs with clean-cut silhouettes that stand the test
of time.

The collection has its starting point and inspiration in the world and work of art of the 19th century
artists Alexander Calder and Barbara Hepworth, both of whose work is signified by clean lines and
balance. In this collection this translates into Nordic simplicity and timeless styles made to empower
the wearer through nursing and pregnancy and beyond.

The colours in the collection are equally timeless and based in a grey scale that spans from Tofu
through Dusk to Magnet. Accompanied by blue notes like Smoke, Saragasso and Midnight blue
alongside confident reds and purples like Tandori, Pompei red and Cassis.


And, because Boob has one of the most sustainable ranges on the market, making a better
environmental choice has never been easier. 69 out of totally 71 styles are made of sustainable
materials and the entire collection is certified according to Standard 100 by OEKO-TEX® to guarantee
clothes that are tested for harmful chemicals.

Hot news for the season
Bottoms up
Boob’s successful series/collection of “Once-on-never-off bottoms” has been extended to include a
new pencil skirt as well as clean-cut slacks, cropped trousers and comfy Easy pants. All made from
sustainable materials that adjusts to bodies in change and cut to for with a perfectly before, during
and after pregnancy.

Even more easy access and Best friends forever
Boob is all for making clothes that last for long and has made sure that their complete collection is
made with double functionality for pregnancy and nursing. The Fall/Winter 2018 the collection opens
up a world of easy access with a wide range of new solutions for nursing access. Discover for example
the roomy BFF dress that has endearing features that supports moms when they most need it.

Warming wool news
Staying true to their sustainable core Boob presents warming chunky knits made of recycled wool.
Discover the Jamie knot sweater with a generous polo neck and the striped Jaquelin knit sweater. Both
made with nursing access thru open sides.

Boob also presents a series of luxurious and GOTS-cerified merino wool for perfect insulation also
closest to the skin. The 24/7 Merino wool bra and singlet and the Long sleeved merino wool top are all
breathable and moisture wicking.

Cut for zero waste
In their collection for night and lounge Boob presents the 24/7 Kimono, an investment piece designed
to suit any woman every hour and every day. And even better it’s cut to minimize waste to as close to
zero as it’s possible.