Avery Row launch Liberty Print

Avery Row, a luxury brand specialising in beautiful accessories for parent and baby, has launched its first limited edition collection of Go Everywhere Mats (GEM) in three Liberty prints.

The GEM is the signature product of Avery Row – a colourful, cushioned and portable baby playmat designed and made in the UK. The water resistant and machine-washable waxed cotton base makes it ideal for indoor and outdoor use. Complete with luxury handcrafted leather carry strap, the GEM can be easily carried or hooked on the buggy.

Fiona Chow, Co Founder of Avery Row, “we are huge fan of Liberty prints so we couldn’t wait to launch our first Limited Edition collection using their gorgeous fabrics. We have selected three designs which are inspired by childhood stories, making these Go Everywhere Mats an extra special keepsake.”

The three designs include:

Gallymoggers  – An illustrative representation of the wonderful characters featured in the classic Alice in Wonderland novels, which has just celebrated its 150th anniversary of the original publication. A beautifully detailed print in a subtle colour palette.


Karter GEM – This design of “hedgehog spikes in a loose formation” was inspired by Alice’s strange game of hedgehog croquet in the much-loved book. The end result is a gorgeous bright kaleidoscope of colour.


Fairytale picnic GEM – a new print for 2016 and a classic in the making.  The bright bursts of colour and print on each toadstool are set perfectly against the soft grey background.


This limited edition collection is available exclusively at www.avery-row.com, priced at £75 while stocks last.