aden + anais, the babycare brand widely known for its iconic muslin swaddling, sleeping, feeding and bath time products, has won ‘Gold’ in the Best Product for Newborns category at the Mother & Baby Awards last night for the second consecutive year for their best-selling swaddles.
In 2009, aden + anais introduced the first, extra-large multi-use swaddle blankets to the European
market and they immediately became a hit with parents who appreciated the quality and design of
these unique products. The swaddles are made using soft 100% cotton muslin and measure 120cm x
120cm. They bring together the legacy of muslin and fashion forward designs that are as stylish as they
Commenting on the win, Pascale McBain, aden + anais’ marketing manager for Europe says: “We are
very excited to have once again won this prestigious award in the UK, especially since the other finalists in the category were so strong again this year. aden + anais was created out of a mother’s need and it is wonderful that so many parents recognise the contribution our co-founder Raegan Moya-Jones made in terms of making parents’ lives easier when she first launched the swaddles.”
The award ceremony is designed to highlight the innovation and cutting-edge technology at the centre
of the mother & baby industry. 70% of mothers have bought a product as a result of the awards, where every product has been tried, tested and voted for by mothers.