aden + anais launch 3-in-1 transition seat

aden + anais™ continues its expansion into the playtime and gear category, with the launch of its 3-
in-1 transition seat.

Babies can bounce, rock, and sit with the patent-pending 3-in-1 transition seat, which seamlessly
transitions from bouncer to rocker to seat. Featuring a modern aesthetic to address parents’ desire for products that are both functional and fit in with existing home decor, this seat includes a luxurious cotton muslin cover and removable infant insert with plush built-in head support. Baby will love discovering the toy bar, featuring muslin jungle jam-themed animals.

Following on from the highly successful launch of the baby bonding playmat, the 3-in-1 transition seat creates further opportunities for parents and baby to interact one -on- one, addressing the continued importance of play and real-time interactions that help baby reach developmental milestones.

When playtime is over, the lightweight and portable 3-in-1 transition seat easily folds flat and tucks away out of view. The machine-washable seat cover is made from 100% cotton muslin and is recommended for use with newborns up to two years or 29lbs.

Suggested retail price £165. Available at Natural Baby Shower and