Launch of My First Frugi

This November marks the exciting arrival of ‘My First Frugi’, Frugi’s brand new collection of beautiful, 100% GOTS organic and ethical clothing perfectly sized and designed for baby’s first few months. My First Frugi makes the perfect first gift, whilst adding newness to stores during the winter sale period.


My First Frugi is available in five sizes to cater for tinier babies; Tiny Baby (5-6lbs), Newborn (6-7lbs), 0-3 months, 3-6 months and 6-12 months. The range has been thoughtfully designed with features to make dressing and changing easier. Offering babies the ultimate comfort, Frugi have developed a 100% GOTS Organic cotton super soft stretchy Jersey with a peached finish, making the fabric lightweight and warm, perfect for delicate skin.


Distinctly different to Frugi’s current clothing, the My First Frugi collection uses a more subtle and delicate colour palette, including Marl pinks, blues and mint tones, as well as smaller scale prints and appliqués, which are better suited for smaller babies. This collection uses smaller poppers (YKK poppers, containing no nasty chemicals) for smaller garments. Even better, to help parents fasten all the poppers in the correct sequence, Frugi have introduced a Guide Popper to all long leg styles.

Commenting on the launch of the My First Frugi range, Lucy Jewson, Frugi’s co-founder said: “My First Frugi is a very exciting development for us and we can’t wait to share the range with everyone. We will introduce this collection into an early drop for SS18 to ensure retailers have newness and full price stock as AW17 retail moves into the sale period and to influence sales across the Christmas gifting period. The colour palette and prints are gorgeous and will ensure baby can enjoy a Frugi wardrobe from day one.”